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Virgin Media steps away from Phorm as top sites opt out

Virgin Media steps away from Phorm as top sites opt out

Virgin Media is set to sign a deal with behavioural targeting specialist Audience Science in a move to distance itself from controversial company Phorm.

The deal comes as BT is in talks with ad networks to gain industry views on Phorm’s technology, which has been at the centre of a media storm over privacy issues since its launch early last year.

Source – MarketingWeek

Related – Phorm discarded by another Internet company. Wikipedia quits the project

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