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Does NAI’s Opt Out Tool Stop Consumer Tracking?

Does NAI’s Opt Out Tool Stop Consumer Tracking?

I heard a rumor that I hope isn’t true. Specifically, I heard that opting out of behavioral profiling may not stop advertising companies from tracking you as you travel across the Web. Rather, according to the rumor, in many cases you merely opt out of seeing the tailored ads your web history might otherwise trigger.

Source – Ryan Calo, CIS

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URL: http://www.pogowasright.org/article.php?story=20090428070525924

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