Security Hero Rotating Header Image

Big websites urged to avoid Phorm

Big websites urged to avoid Phorm

Seven of the UK’s biggest web firms have been urged to opt out of a controversial ad-serving system.

Phorm – aka Webwise – profiles users’ browsing habits and serves up adverts based on which sites they visit.

In an open letter, the Open Rights Group (ORG) has asked the firms to block Phorm’s attempts to profile their sites, to thwart the profiling system.

Source – Herald de Paris

Related – Open Rights Group letter

Reddit It | Digg This | Add to del.icio.us

URL: http://www.pogowasright.org/article.php?story=20090323093851310

Leave a Reply

Powered by WP Hashcash

Spam Protection by WP-SpamFree

Bad Behavior has blocked 361 access attempts in the last 7 days.